Everybody who is starting a business wants to get to where she is: Brooke Kalan is becoming a role model for those who want to reach their dream of success. She is a life and business coach, teaching what she learned during her journey towards success to others wishing to reach their next level of themselves. We got the chance to interview her so she can give us a few advices and tips on how to become a successful entrepreneur.
Hello Brooke, we are very happy to get a chance to interview you. Tell us more about yourself and your work.
Hey everyone! I’m Brooke Kalan, an Intuitive Life Coach and Success Coach. I help entrepreneurs, leaders and seekers get to their next level of success through a combination of Energy Mastery, neuroscience, spiritual principles and smart business strategy. In a nutshell, I help people reconnect to who they really are so that they become a magnet for the success they want.
What Do We Need To Know To Scale our Biz To 6 Figures With Ease (Not Hustle)?
Once you know how to scale your business to 6 figures, the process is fairly simple. Many people spend too much time on busy work, trialing and erroring, or using Hope Marketing when they really just need a system that works. This is why hiring a coach or mentor is so important- we often need someone who’s already succeeded to show us how.
As someone who’s scaled her business to multi 6 figures fairly quickly, here are a few key tips I suggest.
Get crystal clear on your intention. The driving desire is the foundation. Your inner desire is the fire, the strategy builds the flame. Make the decision to scale to 6 figures a clear non-negotiable so that your desire fuels the entrepreneurship.
The key here is that the desire MUST be an internal one. What’s happening now because of social media is that many people see other people succeeding and jump on the “I want 6 figures too!” train because of overexposure to others’ drive.
We must be connected to what 6 figures means to us personally, though, in order to build a successful business.
Know exactly what you need to do in order hit 6 figures, and reverse engineer your business from there.
This part is pretty practical. You really just need $8,333 income per month to hit $100,000 per year. For simplicity’s sake, let’s just call that $9,000 per month.
So, ask yourself what you need to sell each month to make $9,000.
With a coaching package at $3,000, you’d need to create 3 clients. (3x $3000=$9000)
With a program at $4500, you’d need to book 2 clients.
With a course at $1,000, you’d need to fill it with 9 people.
There are many possible paths to $9,000 months.
You could also do this quarterly.
Launch a Mastermind at $2500 for 10 people. ($25,000)
Run it 4 times per year and there’s $100,000.
Intentionally design your business so that you reliably create your desired income.
This part is typically where people start feeling confused, and is the number one reason to hire a great coach and to diligently create a 6 figure mindset.
We need to market our offers so that they sell, right? So we need to be relevant to our audience and have offers that solve a specific problem for them, or that create specific transformation for them.
Then we need a strategy in place that sells our offers, that we can easily repeat. The strategy will work best if it’s aligned with what your personal strengths are.
Here are some examples of strategy:
-Go live with valuable content 3x week, with a clear CTA at the end
-Create a funnel or automation that reliably gets potential clients on sales calls for you
-Create copy once a week that sells out your offers
Be fiercely connected to your bigger mission.
Ask yourself: why do I want $100,000 per year?
Get clear about why that is important to you. Be clear about how you are serving humanity, people and the planet.
Connecting to our bigger mission is key because it gives meaning to our actions and goals. We have to connect to an overarching reason that gets us excited to leap out of bed in the morning. That makes us push past our comfort zone. That allows us to leave a personal legacy.
Hustle can get you to 6 figures…but it isn’t sustainable and it will eventually drain you. These tips will help people who want lasting, fulfilling success, in a way that feels less like effort and more ease.
How do we manifest what we want?
Understanding the truth about manifesting is key to creating our next level of success.
“Manifesting” has become a very misconstrued term lately, though. The truth is that you’ve always been manifesting. Every day of your life. Because we create everything in our lives, whether it’s intentional or accidental.
Manifesting is really just code for “being creative.” Here’s why:
Every human is creative. You don’t have to identify as a creative- the ability is really just inherent for every homo sapien. Solving a problem of any kind, negotiating a move in traffic, picturing a career and then making it happen, stretching a paycheck, using language to describe something- those are all possible because of creativity.
The best definition I’ve seen for creativity comes from an article called “The Science of Creativity,” which says:
“The essence of creativity is to look at the world around us, see how it is and imagine other possibilities that are not immediately present or based on our immediate personal experience.
Creativity is seeing the possibilities and then trying to make those imaginings into material reality.”
When you see that creativity is really the ability to imagine something and then turn it into physical reality, then it’s easy to also see that “manifesting” is the same as “creating.”
You manifest every day because you create every day. There is no special art to manifesting. You’re already doing it and have been doing it your entire life. The trick is really just in knowing that you’re doing it, and learning to leverage it intentionally.
People ask me all the time: “How do I manifest what I want?” Or “How do I manifest the money for that?” My answer is usually something like “You decide it’s going to happen. Get clear on what you want. Open up to the stream of infinite possibility, and co-create ways to make it happen.” (If you notice, it’s very similar to the steps I listed above, to create 6 figures.)
When you demystify all of this, it gets much easier.
I didn’t manifest a career in an instant- I created it. Musicians don’t manifest a song in a second, they create it. Architects don’t manifest a house like poof here it is, they create it. (We can get realllllly technical here and say the song already existed and musicians just channel it into physical form, or the career path was already here and I just had to line up to seeing it…but that’s a topic for another article 🙂
I really want people to know that “manifesting” might be taught as esoteric, but it’s not- it’s a natural byproduct of being a human. It’s inherent.
You have this amazing ability to create what you want. To imagine something and make it so! To create something out of nothing.
When you understand this, you can see that you’re meant to
use it to experience the fullness of your potential. You’re meant to create the kind of life and success you truly want. And what a great gift that is.