It’s not easy being a boss. Having a leadership position means you have to do your job while managing others, and that often means making difficult decisions. When working in a team, it may even be easy to control your responsibilities, but if you want to be a great creative director, you need to reflect and consider how you can improve.
Creative directors have a unique role, with diverse responsibilities that evolve continuously. They need to combine their personal performance with encouragement for group work within the company.
Great directors understand this and are proactive in delegating tasks to the members of their team. They are creative and find unique ways to motivate each employee. They are attentive to mood swings, attitudes, and engagement. Great creative directors are also bosses who are always willing to do everything for the team and manage to turn risk situations into opportunities for growth. As a result, below are 5 things great creative directors do every day:
They deal diligently with clients daily
Great creative directors know how to listen, establish eye contact, when to speak and when to maintain silence. They ask appropriate questions instead of knowing all the answers, and they are not afraid to show a good idea just because it is risky.
They provide regular support for their team
If a creative team is not able to solve a brief adequately, it is the creative director who is in charge of coming to his aid, even if it is at the last moment. However, until that moment, the creative director usually gives the opportunity and support to his workers to do it themselves.
They hire people who are better than them
A wise saying goes thus: “If you hire giants, you will build a giant company.” A great creative director usually sees the potential of people before anyone else and never feels threatened by getting involved with people who are better than him as regards creativity.
They do not complain but fix problems which may arise
Those who solve problems with agility are extremely efficient. Great creative directors thus provide ideas and solutions to problems which may arise in the course of working daily. To solve problems, they divide the difficulties into easily manageable modules and see conflicts as an opportunity to build new relationships and to train team members for these situations.
Also, if a briefing arrives at the agency that is really bad, a good creative director does not send it to be done again, but it is he who is in charge of rewriting it and making a better one. If even then the briefs are still bad, he will be in charge of restructuring the briefing process.
They build credibility
Great creative directors always commit to their own words, have a good track record, and have a good reputation. They earn respect for their performance, as they not only bring results to the business directly but also help others achieve excellence through their creative abilities.
In conclusion, everyone knows the existence of the creative directors in advertising agencies; however, very few people really know what they do and what their role is. With the points highlighted above, this would no more be a misery