Starting a business can be rewarding for many reasons. By achieving your business goals, you can feel fulfilled in your career , make a difference in the world, and in your life. To be successful in business, you must have a dream and a goal, yet be prepared for anything.
Meet Katerina Azarova, Founder of Petite Maison Kids. For her, entrepreneurship isn’t about making money. It’s about making a difference doing what she loves. That means working hard, providing top-quality results, being persistent and resilient, giving back to the community, and always innovating.
With her passion and commitment to providing authentic & luxury clothing for children, she has built Petite Maison Kids into a thriving company from scratch.
Successful entrepreneurs have a mindset that allows them to achieve their goals. They know what they want, and they set out to find it, no matter where the road takes them. Most importantly, they never give up. They have an amazing ability to take on any challenge head-on and succeed—no matter how daunting it may seem.
Entrepreneurs should set clear goals and objectives, work towards them consistently, and be relentless in pushing themselves forward even when facing difficult odds. There are many levels of success, the most important one is feeling fulfilled at the end of the day, doing what you love.- Katerina Azarova
Katerina worked in the medical field as a Physician Assistant for 15 years before starting her own brand. Working in a completely new industry and being able to manage the day-to-day operations as a businesswoman was not an easy task for her. She started her company in 2018 while on maternity leave, and for the first 2 years she continued to work a full time job in a high stress Neurosurgery Department in NYC, all while building her business. When Covid began, she served Covid front lines along with other healthcare heros. Because of her growth mindset, passion for kid’s clothing, strong work ethic, and willingness to put in the extra effort to achieve the goal, she was able to overcome all the obstacles and become one of the leading examples of entrepreneurship.
Entrepreneurs are driven by a sense of innovation and wanting to do something bold and exciting. They often feel like they can change the world and see themselves as making a difference. This energy is essential for any career, no matter what field an individual chooses.
Katerina says “To become a successful business, you must understand that your customers are the key to your success, and they need to be taken care of by providing top-notch products and service at all times. Most importantly, stay true to your principles and values”.
If you want your business to grow and reach new heights, you will need to keep learning and building a good support team around you. It’s crucial that you keep your focus on long-term goals, rather than focusing on short-term profits. This means taking care of everything from development planning to financial stability and beyond, so that your business can reach new heights and continue growing for years to come.